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 sidebar ad has more impact than a banner ad for at least two reasons: A tall sidebar ad is two to three times larger than a banner ad. You cannot scroll a sidebar ad off the screen like you can a banner ad. With a banner ad, you can scroll just 60 pixels down and the ad is gone. With a sidebar ad, the ad is with you much longer. Because of this increased impact, sidebar ads have higher branding power and a higher click-through rate. A typical sidebar ad has a click-through rate of 1 percent (10 clicks per 1,000 impressions), or about two to three times that of a banner ad. Advertisers will typically pay $1.00 to $1.50 per 1,000 run-of-site impressions for sidebar ad placement. Advertisers pay more for targeted sidebar ads, just like they do with targeted banner ads free web site, Banner Advertising.  free advertising
This page could be set up to give you a barrage of advertising: There are multiple banner and sidebar ads. Imagine that there are two or three pop-under ads. Imagine that there is a floating ad. If there were a Unicast ad playing over the top of it all, that would be a worst-case scenario. It is hard to imagine a Web page having much more advertising than this. free advertising.  Banner Advertising
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